PRODUCT DEVELOPMENT
Completeness
> Features and functions
> Interface to existing ecosystem
> Ease of installation
Correctness
>Value to customers
> Reliability
> Ease of servicing
Fit
> Ease of use
> Suitability for environment
MARKETING
Positioning
> Competitive analysis
> Market segmentation
> Marketing messages
> Proof of value proposition (ROI)
> Packaging
Promotion
> Collateral materials
> Advertising, shows, and PR
> Customer testimonials
Pricing
> Across market segments
> Across channels
SALES
Distribution Channels
> Number and type
> Channel support and training
Sales Force
> Sales model
> Sales pitch
>Training and development
> Lead generation
>Technical support
Sales Stage
> Learning
> Development
> Expansion
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